(SMS) Studio Michael Schmitz
Deep Typography is a reader exploring typographic culture from history to the present. It brings together essays, case studies, and visual material that examine how type not only conveys text but also cultural values, ideologies, and aesthetic practices. The publication highlights typography as both a technical craft and a cultural phenomenon.
Client: Self-initiated research and publication
Typography is constantly evolving—shaped by technological innovation, cultural shifts, and societal transformation. The challenge was to capture both the historical scope and the pressing contemporary developments in a publication that is informative, accessible, and visually striking.
Clear, grid-based layout that allows both structured reading and experimental design elements.
Contributions from multiple authors and designers, reflecting on typographic history and contemporary practice.
Linking politics, ecology, and culture with typography to highlight its embeddedness in wider social change.
The publication provides students, designers, and educators with a comprehensive yet critical perspective on typography. By combining historical insights, theoretical debates, and contemporary case studies, Deep Typography acts as both a learning tool and a cultural commentary.
Related projects:
Exploration of the broader social and political role of communication design beyond aesthetics. → See project
Comprehensive publication that addresses radical changes communication designers are facing. → See project
Publication exploring grids and systematic approaches to visual design. → See project