Challenges
The challenge was to design a cookbook that avoids clichés often associated with veganism and instead emphasizes pleasure, accessibility, and sustainability. The design had to balance clarity with inspiration, appealing to both newcomers and experienced cooks.
Approach & Method
Editorial Design
Development of a layout system that integrates recipes, images, and background information in a clear, inviting way.
Photography & Visual Language
Use of appetizing imagery and typography to communicate enjoyment and practicality.
Content Strategy
Positioning vegan nutrition not as restriction, but as an attractive, future-oriented lifestyle.
Outcome & Impact
The cookbook became a widely appreciated resource that broadens awareness of sustainable nutrition. By combining clear design with strong imagery, it helped normalize plant-based eating as a positive, mainstream choice. The publication strengthens the discourse on sustainability by making ethical consumption desirable and attainable.
