Challenges
The concept of Heimat is highly charged in Germany—linked with cultural identity, migration, and political debates. The challenge was to approach the topic critically, avoiding simplification or nationalist connotations, while still creating a space for reflection on regional culture and everyday belonging.
Approach & Method
Workshops & Participation
Engaging local communities and students in workshops to gather diverse perspectives on Heimat.
Editorial Publication
Designing and producing a publication that documents and contextualizes contributions, blending research and design practice.
Visual Communication
Using typography, photography, and layout as tools to reflect the diversity of voices and the complexity of the theme.
Outcome & Impact
Heimat SW fostered a critical dialogue on identity and belonging in a regional context. The project connected participants, readers, and institutions, and served as a starting point for broader debates on culture and politics in design education. It demonstrated how communication design can act as a mediator for sensitive and contested social issues.
