Challenges
Communication design as a profession is under strain: time pressure, commodification, and automation reduce the space for critical, reflective work. The challenge was to address these issues in a way that goes beyond short-lived design trends and instead provides a meaningful framework for future-oriented design practice.
Approach & Method
Research & Writing
Collaboration between academics, practitioners, and students to connect theory with applied design practice.
Content Structure
Case studies, criteria for good design, and critical analyses of technological and societal shifts.
Editorial Design
Clear visual language that supports accessibility while underlining the book’s professional authority.
Outcome & Impact
The publication serves as a reference manual for students, educators, and professionals in communication design. It consolidates key debates about the discipline’s future, providing actionable knowledge for a new generation of designers. Its influence lies in bridging professional practice with social responsibility, ensuring that communication design remains relevant in shaping how society communicates and perceives the world.
