Challenges
The challenge was to design a campaign that does not rely on empty slogans but instead communicates authenticity and credibility. It needed to balance simplicity with depth—creating visual clarity while fostering emotional resonance.
Approach & Method
Campaign Design
Development of a flexible system that works across print, digital, and public space.
Visual Language
Use of typography, color, and layout to convey urgency and empowerment.
Messaging Strategy
Crafting messages that motivate without manipulating—encouraging participation through transparency.
Outcome & Impact
The campaign increased visibility for the initiative and created entry points for civic involvement. By combining clear design with a socially relevant message, it strengthened the culture of participation and activated new audiences.
