Challenges
The initiative aimed to position itself clearly in a business environment still dominated by growth-driven models. The challenge was to translate complex values—sustainability, cooperation, and responsibility—into a visual and communicative system that works across diverse channels. At the same time, the platform needed to serve both as an internal orientation tool and an external communication medium.
Approach & Method
Our design approach was guided by three principles:
Clarity
A reduced, transparent design language that builds trust and communicates accessibility.
Dynamism
A flexible system that can grow with the network and reflect ongoing transformations.
Depth of Content
Interfaces and communication tools that provide more than surface-level branding, offering meaningful guidance and narrative.
Outcome & Impact
The new identity and platform made the values of the network visible and tangible, establishing a distinctive position within the discourse on future economies. The feedback highlights the clarity of the design, the credibility it conveys, and its ability to support both internal orientation and external dialogue. In this way, the project contributes to shaping sustainable economic culture in practice.
