Challenges
Political education often struggles to connect with diverse audiences. The challenge was to present serious content in formats that resonate with popular culture while avoiding trivialization. The design needed to balance accessibility with depth.
Approach & Method
Visual Identity
A bold, energetic identity system that fused political messages with the aesthetics of pop culture.
Communication Design
Posters, flyers, and media that captured attention quickly and carried political clarity into everyday cultural spaces.
Outcome & Impact
The project demonstrated how political discourse can be made accessible through design rooted in popular culture. It reached audiences beyond traditional educational settings and showed how communication design can function as a bridge between activism, pedagogy, and cultural engagement.
