Challenges
The movement needed a recognizable and adaptable identity that could be used by diverse local groups worldwide. The challenge was to create a design language that balanced urgency with accessibility, enabling both quick reproduction and wide adoption across different media and contexts.
Approach & Method
Visual Identity
Development of a bold and simple identity system that could be reproduced quickly for demonstrations and digital campaigns.
Campaign Materials
Posters, flyers, banners, and social media assets designed to maximize visibility and support decentralized activism.
Collaborative Design
Working closely with grassroots activists to ensure the communication design reflected the movement’s demands and values.
Outcome & Impact
Seebrücke quickly became a visible and influential movement across Germany and beyond. The design supported mobilization at demonstrations, increased media coverage, and provided activists with accessible tools for action. It remains a reference for how communication design can amplify grassroots initiatives and strengthen democratic culture.
