(SMS) Studio Michael Schmitz
Ordnung in der Gestaltung / Structuring Design is a publication exploring the use of grids as a core principle of visual communication. It presents theory and practice in equal measure: rules, guidelines, and hands-on examples showing how structure, order and visual logic can bring clarity, coherence, and expressivity to design work.
Client: Verlag Niggli
In a time of information overload, the role of order and system in design is often overlooked or reduced to formal aspects. The challenge was to show how design systems are deeply connected to cultural practices and social structures—beyond mere functionality.
Presenting theoretical insights and applied examples in a clear, pedagogical structure.
A reduced graphic language that exemplifies clarity and order in practice.
Making abstract design theory accessible for students, educators, and professionals.
The publication provides both inspiration and practical guidance for designers and design students. By connecting fundamental principles with societal relevance, it positions order as an essential component of responsible design practice. It has been used in educational contexts and has influenced discourse on system-oriented design thinking.
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