Challenges
In a data-saturated world, design must go beyond presenting facts—it has to enable connections, interpretation, and cultural framing. The challenge was to transform static information into a participatory and visually compelling form of knowledge that encourages exploration and understanding.
Approach & Method
Information Architecture
We designed a structure that allows layered navigation and relational reading—turning facts into meaningful patterns.
Editorial Design
A layout that supports non-linear reading paths, where visuals and text weave into a reflective experience.
Design Concept
The “knowledge-ping-pong game” metaphor guided how content interlinks, encouraging active engagement rather than passive consumption.
Outcome & Impact
The Backnumber reimagines editorial design as an interactive knowledge tool. It challenges readers to move back and forth between data points, building their own cultural context. The result is a visually engaging platform where understanding emerges through design-mediated connections.
