Challenges
The challenge was to create more than just a functional food stand: it needed to withstand festival conditions while also becoming a recognizable, playful part of the festival’s visual landscape. The project required not only design skills, but also hands-on construction and teamwork.
Approach & Method
Architecture & Construction
Designing and building a grid-based structure that provided stability, weather resistance, and a unique aesthetic starting point.
Visual Identity
Developing colourful patterns derived from the stand’s grid and inspired by the ingredients and colours of the food—especially Sabich, the beloved Israeli street-food dish.
Branding & Experience
Extending the design from the physical stand into a consistent identity across visuals, communication, and customer experience.
Implementation & Operation
Beyond design, the studio was actively involved in running the stand during the festival—ensuring that the idea became a lived, shared experience.
Outcome & Impact
RAN became more than a food stand: it was a cultural happening, bringing people together through food, design, and atmosphere. The project demonstrated how design can grow from the ground up—starting with architecture, moving into identity, and culminating in lived experience. The vibrant patterns and friendly energy made the stand a memorable part of the festival, strengthening the festival’s cultural landscape.
